The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. New Bandai Namco logo (primarily for products and services): New Bandai Namco logo used with Purpose (primarily for corporate materials, etc.):

This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market. And, in principle, companies with and without “Bandai Namco” in their names will display this new Group logo on all their products and services. All companies with “Bandai Namco” in their names will use this logo. It will be replaced with a new logo that reflects our new Purpose. Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone. From April 2022, our Purpose will be the ultimate definition of who we are as a company and will shape the vision and strategy of our next Mid-term Plan.īandai Namco exists to share dreams, fun and inspiration with people around the world. Its wording was developed based on internal and external surveys, as well as discussions among employees from around the world. Bandai Namco’s Purpose expresses the reason for our existence and why we conduct our businesses and corporate activities.

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